Here at PKF Cooper, brand is something hugely important to us. It’s a way of communicating our values and the way we are, all without the use of words. It creates an opportunity to show differences and create choices.
Not-for-profit brand loyalty depends upon connecting with audiences on an emotional level – and those deep connections can best be achieved through an authentic brand that communicates the unique, distinctive essence and purpose of the organisation.
We have invited a leading expert in brand strategy – Ollie Leggett, MD and Brand Consultant at IE – to talk about the importance of brand. He’ll describe how brands develop, how they reflect the organisations they represent – and the perils of straying from your core DNA.
It’s never just about a logo. It’s about finding your voice, defining your identity and enriching the conversation you’re having with your audiences – always ensuring your organisation’s core values are at the heart of everything you do.
About Ollie Leggett
A former teacher and charity trustee, Ollie has over two decades of not-for-profit brand experience, working with clients including Cranfield University, The Schools of King Edward VI in Birmingham, TeachFirst, the University of Birmingham, CLIC Sargent, pfeg and Career Ready.